Julie Lam is the Founder of MaskTogetherAmerica. To support the frontline in America’s COVID battle, Julie started MaskTogetherAmerica, initially an awareness initiative that encourages sharing of masked portraits to rally America to mask up. Today, this uplifting campaign promotes both vaccination and community-masking through video PSAs, IGTV, and story-sharing.
This volunteer project demonstrates Julie’s writing, street photography, and marketing skills. MaskTogetherAmerica was built on Facebook and Instagram, reaching tens of thousands of people each month. Welcomed and supported by a community of public health advocates, MaskTogetherAmerica is emerging as a positive movement on social media. Julie also founded Mask with Us. This Facebook private group began in May 2020, which was created for public health advocates to share insight and provide support for each other.
Julie is a New York-based writer and artist who has attended Hong Kong Polytechnic and Massachusetts College of Art to develop a foundation in art and design. Julie has also earned an MFA in Creative Writing from Lesley University in Cambridge, MA.
Julie’s urgent effort to promote mask-wearing at the start of the pandemic has been curated by Medium and published in New York Voice. Her passion to effect changes on an individual level stems from her desire to stand with the marginalized and advocate social reform. Prior to pursuing writing, Julie worked as a creative director at several Boston and Manhattan advertising agencies. During her advertising career, she created memorable campaigns for Fortune 500 companies, including TD Ameritrade, American Express, Motorola, and Time Warner. Julie’s work has received industry recognition and many awards, including The One Show, the Emmy, D&AD, and The London International Advertising Award.
Published Works related to the project:
#MaskTogetherAmerica (New York Voice • 11/1/2020)
Humanity Behind Masks (New York Voice • 6/30/2020)
New York Mojo (New York Voice • 4/26/2020)
Viral Reality (Medium, Curator Distributed • 4/13/2020)
Mask with Me (Medium • 3/22/2020)
A Friendly Reminder about a Contagious Virus (Medium • 3/5/2020)
“You Do You” –NYC Transit System’s Self-Mockery Campaign Backfired (Medium • 9/11/2022)
